markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. Theme: We created a really strong theme to generate a buzz. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. State of Event Marketing, July 2011). Opportunities that did not exist before the event.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

AUGUST 14, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

JUNE 21, 2006

If you cant do that, your brilliant lead generation plans and tactics wont matter. If you cant do that, your brilliant lead generation plans and tactics wont matter. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The unrealized potential can be likened to the batteries in a flashlight.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

JUNE 7, 2005

« A Lead Generation Fable | Main | In defense of thought leadership » Lead Generation Execution Susan Getgood wrote a thoughtful post that offers some strategies and tactics for better lead generation execution. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JUNE 29, 2007

Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics. Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

JUNE 13, 2006

Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. For the buzz on the book, read reviews and news. More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JULY 10, 2006

The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 5, 2006

Sales and Marketing - collaborate as one team Muti-modal lead generation using a portfolio approach to tactics Lead nurturing is critical Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required) Read the article Pacifica Group Blog: Best Practices in Demand Generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JANUARY 25, 2006

I use podcasts and they are no doubt more “buzz” worthy than webinars. To that end, Ive developed a model that hypothetically shows the correlation between steps in a prospects buying process and the sales effort together with tactics that might be of interest at each stage.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

MARCH 2, 2006

What tactics work and which dont? What tactics work and which dont? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB) Whats the proper role of marketing? Who should do what? What’s your view on the use of email? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 mean, come on. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

markempa

JANUARY 19, 2006

Each year, it seems, a few hot new lead generation tactics get lots of media attention. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Do you rely on a minimum of tactics, maybe to save a dollar? If a tactic fails to deliver, be ready to modify it or replace it.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

OCTOBER 28, 2005

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

OCTOBER 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

SEPTEMBER 20, 2005

« Better Sales and Marketing Integration | Main | Telemarketing is the top lead generation tactic » New Cartoon Series Depicts "Sales Lead Hell" Building off my last post, I wanted to share something fun. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

JANUARY 3, 2006

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., yes thats Tax Day. yes thats Tax Day.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

If I can’t measure the tactics or programs in terms on return on invest to the organization…leads generated, business closed, opportunities in the funnel, then why should I expect the company to invest in my fund. Click image to enlarge) Are there any tactics/modalities that Im missing?

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

AUGUST 10, 2005

I found the data (from 826 IT marketers) on numerous marketing and lead generation tactics especially valuable. I found the data (from 826 IT marketers) on numerous marketing and lead generation tactics especially valuable. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 25, 2005

Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JULY 5, 2007

The variety tactics we use now different but the overall process of selling ideas is virtually the same. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As I look back on how these powerful ideas were sold, I realize how little has changed about the collaborative process of selling ideas.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 21, 2007

Act like a good financial manager - Your lead generation efforts should include a portfolio of tactics that you apply consistently over time. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Youre not in it for the big hit. Define your goals for lead generation – Be clear on what you want.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 23, 2005

Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. By following this basic truth, InTouch , increased webinar registrations by 255% with out changing any webinar promotion tactics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 9, 2006

With the same tactics and budget as the previous year, return on investment was 120 percent greater than before. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The sales team focused on fewer opportunities - requiring the same effort as before - but the results were of much higher quality.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

FEBRUARY 7, 2006

What tactics work and which dont? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Who should do what?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Webbiquity

FEBRUARY 21, 2011

Email Marketing Tips and Tactics. 3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. She then details five considerations to keep in mind in order to maximize the impact of both channels, along with tactics like repurposing newsletter content in short snippets as social media messages.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

markempa

NOVEMBER 1, 2003

Strategy vs. Tactics – what’s going on? Strategy vs. Tactics – what’s going on? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to lead generation interview (File size is 1.48 MB) (Show length 6:28 minutes) Show Notes What is lead generation for the complex sale?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

markempa

JUNE 7, 2005

Click image to enlarge) Are there any tactics/modalities that Im missing? Read More] Tracked on March 22, 2006 at 10:29 PM Comments Revised Lead generation strategy map for complex sales To be successful at generating leads for a complex sale, marketers cant rely on one specific tactic but rather they need to leverage a portfolio of tactics.

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120