KoMarketing Associates
MARCH 7, 2013
BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @savvy_b2b blog.” Managing Editor for @Biz_Innovations.
ViewPoint
OCTOBER 2, 2012
Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Tony Jaros, Sirius Decisions, talked about “Establishing Presence at the Earliest Stages of Buying”. Buying cycles are changing.
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Adobe Experience Cloud Blog
JUNE 24, 2009
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. Offers need to be relevant AND appropriate for the prospect's place in the buying cycle. 5. 6.
Industrial Marketing Today
JULY 29, 2010
(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. This white paper aims to change that perception of them.
Industrial Marketing Today
AUGUST 17, 2010
Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.
Industrial Marketing Today
MAY 14, 2010
Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. This white paper aims to change that perception of them.
Industrial Marketing Today
OCTOBER 2, 2010
Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. This white paper aims to change that perception of them.
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