KoMarketing Associates
JANUARY 25, 2013
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.
Sales Engine
AUGUST 2, 2017
Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.
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NuSpark Consulting
MARCH 17, 2012
Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
Smashmouth Marketing
NOVEMBER 2, 2010
I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely.
Marketing Insider Group
JANUARY 24, 2013
BtoBmagazine – BtoB Online – The resource for # marketing strategists. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. Global – [link].
The ROI Guy
MAY 10, 2011
Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
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