NuSpark Consulting
MARCH 17, 2012
The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.
Industrial Marketing Today
JULY 29, 2010
Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. He is the Founder & President of Tiecas, Inc. –
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KoMarketing Associates
JANUARY 25, 2013
While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Content Offers Ranked by Impact on Lead Acquisition Quantity.
Buzz Marketing for Technology
JANUARY 26, 2010
While there is no app yet for finding and reading Thought Leadership on your iPhone or an app for finding advice from an Expert in a particularly difficult technology topic (business idea?) Maybe apps like foursquare could have a business to business version in the near future. perhaps there will be shortly.
Marketing Insider Group
JANUARY 24, 2013
BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. . Home of Chief Content Office Magazine and THE event Content Marketing World.
Biznology
JULY 19, 2018
The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves.
Industrial Marketing Today
AUGUST 17, 2010
Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. I am referring to optimizing customer engagement in B2B marketing. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) Why is it important?
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