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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

Join Enterprise Lite to work with all of these Artificial Intelligence influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

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Accounting Software Selection 2022

TrustRadius Marketing

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

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AI is a game changer, but not generative AI

Martech

Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case OpenAI on Azure. We have MarTechBot , trained on our own archive, answering questions about marketing technology.

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Cloud Management Software Pricing 2022

TrustRadius Marketing

Cloud management platforms (CMP) are the ultimate reins to cloud computing chaos. Software companies, developers, tech startups will appreciate the heightened control and insight they can get with cloud management solutions. Cloud Management Platform and Cloud Management Software.

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How Top Sales Teams Capitalize on Key Buying Signals

Zoominfo

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. Schuck says.

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