Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 150

Blogger Planning Outreach Press 150

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. I found myself facing a room full of blank stares. Jay was generous in sharing his blog but he wasn’t going to give me that much room!

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing.

PR 20

PR Rules Web 2.0 Wiki 20

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. Watching someone do the same task twice, differently, or watching two people do the same task, differently, can be very informative. Island Press. Girl in the Locker Room. The thoughts expressed herein are strictly those of the blogger. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Island Press. Girl in the Locker Room.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Hubspot

APRIL 17, 2012

Social proof ,' also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. To learn how to ramp up your media and blogger relations efforts to get more coverage, check out this blog post.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. Marketing/Communications/PR. Press Conference. Restaurants with Private Rooms. Screening Rooms. City & Regionals. CMS Insights. White Papers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Moz

DECEMBER 5, 2018

reference a local business’ complete or partial contact information, that’s called an “unstructured citation.” Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? One of the best sources of information is industry statistics. Here are the top items based on social signals. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Information sharing and education. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Collaboration. Times have changed.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JUNE 8, 2011

by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. A link to the company blog(s). •

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Online Marketing Institute

JUNE 22, 2009

You don’t have to hire a PR agency to kiss the arses of the editors any more. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JULY 27, 2012

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. If you think about the number of companies that have thousands of bloggers, Dell and Intel will bubble up for many people in that regard.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Scoop.it

NOVEMBER 2, 2021

As a result, one of the most critical tasks for organizations is to stand out and give users useful, relevant information. You progressively limit the amount of information you post after growing unsatisfied with how long B2B content marketing may take to achieve results.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Magisto

SEPTEMBER 23, 2019

An API allows an application to extract information from a service, and use it for another application, or analysis. EBook – Longer than a blog post, an Ebook is a longer informative piece of content that is usually provided in exchange for an email address. Bloggers and commerce shops mostly use it. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. Try that with a press release… Nowhere to Run. Think about that for a moment.

Twitter 148

Twitter CRM Business Paid Search Agency 148