Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Please thank them for their contributions with your attention, comments, and tweets.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# My session is on October 12.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. A coven of PR practitioners. We may be the least vindictive, grudge-holding society ever.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. . Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Because the real advantage email has over social is data. Email knows who you are, what you’ve bought, what you click on, what time you open.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Companies didn’t seem to understand where she was, who she was, or what she wanted. That only happens if they have a real, ongoing relationship with brands.&#

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The statistical similarity shocks me.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. What made you want to start your first blog? Werent you worried about a shortage of readers and topics to write about?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. Thanks for sharing such a superfantastic resource.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. The who is doing what piece of the puzzle.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message. The key is message relevance and program execution.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

MARCH 23, 2010

Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Your blog works exactly the same way. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. Sounds easy, but it's also really easy to screw up.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Invite current customers to comment on your answers.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Sessions start October 5. Go to [link] to save 50% for a limited time. Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. It’s an information annuity that can’t be replicated elsewhere.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Instead of a series of self-contained initiatives, build yourself a content ladder. Here are 5 steps to get there: 1.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers. That’s what you should be doing.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). “ It’s the guide from Dale Carnegie , written nearly 75 years ago. A few of Mr. Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Alright, your turn.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 26, 2010

RT @ScottHepburn: Ol' @jaybaer's at it again: 14 Things I Think I Think About Social Media [link] [link] Hot In Marketing 14 Things I Think I Think About Social Media | Blogging and Content Creation | Social Media Consulting – Convi. If you have a tools-focused strategy, you don’t really have a strategy.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Research: How do people talk about your industry and who are the influencers? Second – Are there any special types of information you’ll need? What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. M&A and Finance. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Of the top 10 posts, only number 4 and number 10 are semi-recent. The numbers and lists thing works.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo !

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137