The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Biznology

JANUARY 24, 2012

The operative word here is control. Neither the Welcoming Pineapple nor the Good Fences are effective in social media marketing because there are innately no borders in the Internet. There are other Social Media Isolationists who treat their following like a gardener maintains Bonsai tree : letting it grow then pruning it back.

Social Media 80

Social Media Media Contingency Planning Barriers 80

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. I like the way that you phrase that.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Hubspot

NOVEMBER 16, 2012

Marketing Operations / Pipeline Specialist. Marketing operations professionals are charged with m onitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. The lead nurturing role in an organization is steeped in customer and lead data.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

OCTOBER 18, 2013

The next generation of effective PR starts with being remarkable, reflects the reality of a Twitter-fueled news cycle, and drives significantly greater results than spamming reporters with unhelpful releases and alerts. ( The result?

PR 28

PR Press Public Relations Startups 28

Zoominfo

SEPTEMBER 17, 2018

You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Go have a listen! Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Hubspot

JANUARY 26, 2012

Sure, many public relations professionals use databases like Vocus or Cision to get in touch with media professionals. Yes, bulleted or numbered lists to get your points across is a best practice, but it should be a concise, organized list. Make your pitch clear, succinct, and organized. Source: Bad Pitch Blog.

PR 28

PR Examples Press Public Relations 28

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Operations. Advertising and Public Relations. City & Regionals.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. It’s a triumph of public relations, which doesn’t make it less of a triumph. Rebecca : I think it’s a simple matter of marketing and effectiveness.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization. Let’s start! What Is a CMO?

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. link] 40+ Essential Social Business Resources | Organic Page One Search Engine Traffic [.] link] ???? ???? ??

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. How can your brand participate in this space most effectively? What’s the budget?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Those are usually the questions that not only are top-of-mind among website visitors, but are not satisfactorily answered with your current online content. Buy your own product.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Webbiquity

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? How do I use my time and resources most effectively? Organizing Your Social Media Strategy by CompuKol Connection. Influence in social media: how to find the top bloggers by blur Group. What should I monitor for?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. So, ThinkGeek launched “ Operation Guillaume ” – a full-scale effort to “convert” their newest employee to red, white and blue geekness. It takes all kinds!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

B2B Marketing Zone Posts

JUNE 9, 2010

They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Any thoughts? Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Perhaps operating system has something t do with it as well? Ask them.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MARCH 18, 2010

The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Clearly 500,000 is better, but you also have to take the network effect into account. Isn’t our Facebook page just a post-modern email newsletter? They are tools. Tools are easy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. Consistently wins. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Biznology

DECEMBER 19, 2017

How did Влади́мир Влади́мирович Пу́тин ( Vladimir Vladimirovich Putin ) and his malintent Веб-бригады (web brigades) so easily, cheaply, effortlessly, quickly, and effectively puppet-master our innocent, vulnerable, and naïve online American yokel brains into becoming mindless hordes of racist, sexist, nationalist Nazi deplorables.

Astroturfing 99

Astroturfing Paid Search Agency Internet Marketing Communities 99

Convince & Convert

SEPTEMBER 23, 2010

You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Couldn’t you use them more effectively? 15 years ago we didn’t spend any time on email. The same is true of social media.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. The scalability of getting it going and the ability within an organization to make use of the new data stream. But the communication lines do need to be in place so that when brilliance is spoken, you are listening.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Buzz Marketing for Technology

JULY 9, 2008

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. Crooked Timber. Crossroads Dispatches. Joi Itos Web.

Work Management 100

Work Management Enterprise Management Marketing Management Resource Management 100

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Twitter is a tactical tool can be an integral part of an organization's marketing strategy and we've only just begun using it.

Twitter 148

Twitter CRM Business Paid Search Agency 148