Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Hubspot

APRIL 30, 2018

Start with your own personal network, which may include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers and other affiliates. Be a guest blogger , talk to and about (positively, of course!) Guest Blog Posting. Scholarships. What’s Next?

SEO 101

SEO De-duplication Work Management Aggregators 101

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Are we actively forging relationships with influential bloggers and websites in our industry? Let’s ask ourselves some crucial questions: Are we fully harnessing the power of link building?

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Biznology

FEBRUARY 12, 2013

The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” A lot of it is more about stress-testing you to see what kind of person you are. Outreach is the lifeblood of social media engagement. If you can’t take the heat, get out of the kitchen. Tout de suite!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. He’s a great Twitter follow , he’s an even better person. So my first question for you would be for your personality, do you consider yourself to be more creative then than technical? I highly recommend this. Blake Emal: Really?

SEO 40

SEO Paid Content Budget Programs Tools 40

Hubspot

OCTOBER 31, 2016

To get started, you'll want to open up an app like Evernote and write down everything you personally know about the topic you’re covering, plus every sub-topic you want to research. Personally, I prefer Keynote. to find email addresses so you can start sending personal emails. Step #2: Create and re-size a blank presentation.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Kiesha Easley shares her personal story of transition from Twitter newbie to expert and offers 10 tips for getting retweets she learned along the way including sending direct messages, tweeting others’ blog posts and responding to interesting tweets.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. " by @jaybaer [link] (via @cargillcreative) [link] Jeff Doan Is the term 'social media' too generic of a term nowadays?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Will Traditional, Social Media Blend? Even Facebook is building a phone. rdquo; I was also very impressed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. The creators, Kelsey Meyer’s and John Hall, focus on authenticity and value, which is clearly highlighted in informative and personable blog posts by their writers. Become A Blogger.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MAY 26, 2021

The person receiving the link is the one who refers to a link as a backlink. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Do some outreach when you have big news or a great piece of content.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

seo.co

DECEMBER 8, 2020

Now, search Google for those terms. Cleaning up these on-site errors won’t immediately send you to a higher position in search engines, but it will make it easier for you to do so once you implement a long-term strategy of recurring content, off-site links, and social media activity; which we’ll now start to explore.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Facebook Statistics. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. In this way, the buzz of nobodies begets the attention of somebodies and not vice versa. Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media is a significant time investment – in all aspects of the term significant.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160