ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. We would go to every one of their events, and whoever seemed they had some identity needs, we pitched them. Also, VC introductions and co-building.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Where are you based?

Linkedin 338

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 338

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Get Your Foot in the Door Selling One Service. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. population. It’s entirely possible she is a Mass Influencer. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. An interesting little related aside.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40