article thumbnail

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And the nature of editorial outlets is that most published pieces will be out of date after a year. If you don’t get any traction with other outlets, write a rebuttal essay and post to your blog on your site or on Medium. Does the publication accept guest blogs from industry experts?

article thumbnail

Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. Every other business, any other business no matter how big or small.

P2P 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

article thumbnail

Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees. SoftBrands – the company I work for – is a publisher of enterprise software for the hospitality and manufacturing industries.

P2P 40
article thumbnail

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. Take a cruise through the SlideShare presentation and blog post below to see what secrets we''ve uncovered. 5) Oh Yeah.

article thumbnail

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

Share Blog Cite. "Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Loud bar music makes customers drink more: study. Science News. Print Email Bookmark.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change? So I started searching for different SEO opportunities and I stumbled upon Moz, which was SEO Moz back in those days, and they were hiring for some SEO customer support.