Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Isn't social media about 2-way communication? That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process.

Efficiency 161

Efficiency Planning Process Work Management 161

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

SEPTEMBER 14, 2010

We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. Thanks for the insightful blog post. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.] link] Adam Metz I’ll be transparent here. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

But if you want the healing process to accelerate, if you really give a damn about how you’re perceived in America, it all starts with just two little words: “I’m Sorry.&# This admission begins the healing process and also gives the story no where to go. Possibly a future blog post in that concept. Look it up.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. The blog will remain the same. link] Karen As a fellow Hoosier and faithful reader of your blog, welcome. Many people have asked us “Why Bloomington? You're going to do great!

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility (..)

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

NuSpark Consulting

JUNE 8, 2013

Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Although I have a stable of accomplished writers, sometimes we just need extra content for blogs or articles, purely for SEO purposes. Media Buying.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Convince & Convert

APRIL 1, 2010

Social media takes too much time and effort to not use every bit of leverage at your disposal, and creating content and uploading it in just one place is a tragic lack of synergy. Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. Your Web site. Linked from Twitter. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

The Point

OCTOBER 8, 2009

Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great list, looks a lot like the discovery we do prior to content planning.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. link] Kenneth Westling 3 things social marketers can learn from ShamWow [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer? Competitive analysis: How does your brand stack up to the competition?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? link] [link] What Can We Learn From Top Content Marketing Blogs? blog | ideaLaunch [.] is aware of Twitter, but only 7% uses it. (6

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s certainly a methodology for attracting blog readership.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien #assnchat is on in 7 min…topic?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. People that make and share coming together to tackle larger initiatives I’d say we’re somewhere between steps two and three, and Cognitive Surplus provides many examples of success at each stage of the process. Who we are. Who we want to be.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. The FTC encourages social media policies be in place and reviewed. Companies must also uphold privacy laws.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121