The Anatomy of a Strategic Demand Marketing Plan – Part 3: The Strategy Phase
ANNUITAS
AUGUST 12, 2020
Then there is consideration and grouping of the differential stakeholders in the process. It ties together marketing automation, CRM, and CMS and informs the organizational model required on a marketing and sales level. This is done by considering all engagement channels, CMS, MAP, and CRM. How it Happens.
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