Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email isn't dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. Region-wise gains. NORTHAM rose by 7%.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. It’s easy to think that one email outperformed another simply because it got a higher open rate. It’s tied to their paychecks and bonuses. Conclusion.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Rev

OCTOBER 14, 2018

Marketers need to know more than just what yesterday’s sales numbers and conversion and open rates were. There are conversion rates across stages and the trend lines over time. Then there are benchmarks and baseline measures to put it all into context. Ryan emphasizes that marketers need to think strategically.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Content Standard

AUGUST 26, 2016

The majority of people claim they open all emails their favorite companies send; confirming this, according to Chadwick Martin Bailey , the organization sending an email and that email’s subject lines are the two most influential factors in open rates. B2Bs are in the lead.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Ledger Bennett

OCTOBER 28, 2020

The registration numbers can, and usually should, be broken out to create separate metrics for customers, known prospects, new ICP prospects and other meaningful segments in order to gauge the true effectiveness of event promotion and develop, or measure against, virtual event attendance benchmarks to use going forward.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59