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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

Why Best Practices Aren’t a Best Practice

Puzzle Marketer

We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. Each can target a different audience with a different buying cycle. Continuously benchmark against the progress of the campaign and adjust as necessary.

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13 Events You Should Attend In 2013

Modern Marketing

SXSW features five days of engaging presentations and community events focused on emerging technology. While many content events under serve the B2B marketer, this event is focused on leveraging content to drive B2B demand generation and engagement throughout the buying cycle.

Who Do B2B Buyers Trust?

The ROI Guy

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process.

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5 Things You Need to Convert B2B Prospects NOW


Address the gaps in your content— Buyers go through many stages of the buying cycle and your content must be tailored to meet their specific quest and need. That’s how you can effectively close the gaps in the conversion cycle. .

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)


According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Lack of budget (43%) and buy-in (38%). Case Studies.

Help 23

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Content may indeed be King to the Internet fueled buying cycle.

6 Tips for Symbiotic Sales & Marketing Lead Management


Only 5%-15% of the names you collect on your website or from your marketing campaigns will be ready to buy from you right away , according to Brian Carroll , author of Lead Generation for the Complex Sale. Study after study shows that email response rates decline over the age of the lead.

CFOs Take More Control: Frugalnomics in Full Effect

The ROI Guy

According to a new Accenture study of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. These key metrics typically include discounted cash flow, ROI, payback, net present value savings and IRR.


CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table


Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Check out this SlideShare case study for details on the process the company took to get there.


B2B Companies are Really Content Companies, But is Content Publishing Enough?

The ROI Guy

As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. This intelligent content customizes presentations for each individual user.

Selling to the Unreachables

The ROI Guy

Most sales professionals, adept at selling to the technical buyer, will be ill suited for the cast of stakeholders now involved in each buying decision. Sales enablement will need to arm the sales professional with tools to enable effective discovery of business opportunities and communication of value to each diverse buying decision maker. The meeting too early and without value add will derail the process, not accelerate the buying cycle.


ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. They must move the buying process forward.

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

delicious b2bmarketing

So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle. Edward Brice in a recent interview on the Savvy B2B Marketing blog. “They have to stop focusing on the sales cycle and instead focus on the buying cycle.