NuSpark Consulting

FEBRUARY 18, 2016

He decides she’s the perfect candidate for a new car, so he dives in and presents his business card along with the suggestion. So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Classifying Your Website Pages and Offerings by Buying Cycle Stages.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

The Point

JULY 1, 2019

Secondary offers are calls to action – usually placed on a thank you page or in a fulfillment email – related to the action the prospect just took – as in: thank you for downloading our white paper, here’s a recorded Webinar you might like. Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Hubspot

MARCH 14, 2018

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. What Is a Whitepaper? Speaking of what a whitepaper isn't.

FAQ 99

FAQ Case Studies Case Study Comparison 99

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Your website, product information, blog posts and presentations can always be improved. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

JANUARY 13, 2016

However, according to new research from MHI Global, “as buying cycles lengthen and decision dynamics become more complex, identifying and calculating the costs and benefits of any product or capability have grown in importance”. And this has presented organizations with sales and growth challenges. And after the deal is done?

ROI 40

ROI Buying Cycle Case Studies Case Study 40

NuSpark Consulting

DECEMBER 31, 2011

Laser-focus your solutions to the target audiences most likely to buy from you. Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. How long are their buying cycles? Those objectives include revenue, market share, branding, and lead generation objectives.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

FEBRUARY 2, 2011

CFO Control Drives Frugalnomics Further This centralization of power to financial chiefs has important implications for the way the buying cycle is managed, and how B2B sales and marketing groups must navigate these more complex waters. Executives like CFOs do most of their research on-line on their own or via analysts / peers.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers. Let’s see how. Articles.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

The ROI Guy

OCTOBER 5, 2010

As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

NuSpark Consulting

DECEMBER 5, 2011

Nurturing is the concept of communication to prospects that are not ready to buy, with relevant and interesting content, with the goal to shorten their buying cycles because of the solutions you are reminding them of. L- Lead Nurturing. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JULY 12, 2010

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. It’s causing success. . Site stats.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Who is succeeding and why? million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

MAY 8, 2018

White Papers: If your company does its own research or has data to share, white papers are a great way to highlight exclusive findings not found anywhere else. Case Studies: Many B2B customers want to know how other businesses were successful at something.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Research reports — Presenting findings from your research or that have been conducted by third parties.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 19, 2016

In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Qualities of this visitor: At this stage of the buying cycle, prospects are likely looking for content that meets their personal or organizational needs.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

markempa

JANUARY 6, 2014

Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Photo attribution: Pixel. You may also like.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Adobe Experience Cloud Blog

AUGUST 15, 2017

Today, online learning-management systems provide course builders that simplify e-learning program set up and enable you to present information that’s visually appealing. All of these tools empower reps to spend more of their time engaging with prospects and moving them through the buying cycle, more professionally and more quickly.

Work Management 134

Work Management Marketing Management Marketing Automation Services Buying Cycle 134

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Presentations. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On American Idol. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

ANNUITAS

FEBRUARY 20, 2014

To develop a basic strategy, you need to think about who your buyers are (because B2B purchases involve many different buyers), how they consume information, when they consume information in the buying cycle, what they actually like to read (or watch, or listen to), and why they consume information.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. You can (and should) gate content like white papers, reports, videos, and research. According to HubSpot , webinars and webcasts are the single most effective content tactic for B2B marketers, beating out blogs, case studies, and research reports.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Single Grain

NOVEMBER 29, 2019

Nowadays, most e-commerce sites present personalized product recommendations to their customers after gathering data via marketing automation software. Marketing automation offers a single platform to automate many tasks and workflows at every stage of the buying cycle, such as: Sending emails to a list of qualified prospects.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Unbound B2B

JANUARY 11, 2023

Now, they aren’t as small as deciding which brand’s paper shredder to order for your office. For instance, the enterprise sales process can begin with rough demos and PowerPoint presentations. As a result, B2B SMB sales are less risky and have a short sales process. As a result, these sales are smaller with a few decision-makers.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Conversica

SEPTEMBER 6, 2018

You should teach them the topics they care about, present the information in a compelling manner, and set expectations that will help them reach their goals. You are an expert on your customers’ specific problem, so you should confidently present your perspective in a helpful manner. Instead, they’ll become your customers.

Lead Qualification 40

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 40