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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Email Marketing.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. What resonated most?

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

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Demand Generation vs. Lead Generation: What Should You Focus On?

PureB2B

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing. Knows the benefits.

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Demand Generation vs. Lead Generation: What Should You Focus On?

PureB2B

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

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9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. 3) Sriracha.