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Ethical advertising: How Quaker Oats helped feed America

Martech

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. Good-Loop’s ethical wrapper. We create our ethical wrapper, which has a countdown along the top and an interactive charity selector on the side.”

Ethics 101
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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. A thought-provoking experiment about AI-driven business management and innovation. With good intentions, or bad. Why is this a problem?

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

It’s important to highlight that social media sites provide advanced, precise audience targeting capabilities, enabling companies to connect with audiences demonstrating a stronger buying intent. Over-saturation and the Fight for Consumer Attention Because of digital marketing’s low entry barrier, competition has become cutthroat.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI. By analyzing your past behavior, preferences, and even the time you spend on certain pages, the store’s AI system can predict what you might like next, making your shopping experience both seamless and enjoyable.

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What Does It Mean to Create Inclusive Content?

ClearVoice

Inclusion speaks to the quality of the experience you’ve designed for these diverse folks, so they experience themselves as leaders and decision-makers. As you’ll soon see, understanding these concepts and how they work together will provide you with a strong foundation for creating inclusive brand experiences with content.

Content 52
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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

It’s important to highlight that social media sites provide advanced, precise audience targeting capabilities, enabling companies to connect with audiences demonstrating a stronger buying intent. Over-saturation and the Fight for Consumer Attention Because of digital marketing’s low entry barrier, competition has become cutthroat.

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Learn about them, from them, and understand their barriers, objections, and pain points. You definitely want to make sure that you are cohesive throughout the entire inbox experience.”