startup 
Webbiquity
SEPTEMBER 17, 2019
Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. For B2B startups, that means building a customer persona.
Sage Marketing
APRIL 10, 2024
Navigating the startup ecosystem in the UK can be as challenging as it is rewarding. Initially, startups face the daunting task of building brand visibility and establishing trust in a market saturated with competitors. This necessitates a strategic approach to marketing and a compelling value proposition to stand out.
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chiefmartech
MAY 2, 2023
But the rate at which new startups have launched has consistently outpaced the exit rate of those who leave the arena, whether victorious or dead. But the distribution of that long tail varies from category to category. Even significant consolidation and churn. Some have one winner. Some have an oligopoly of several.
Lenny's Newsletter
AUGUST 22, 2023
Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Andrea is a partner at General Catalyst, investing in early-stage B2B startups, who loves helping companies think about product and growth strategy—you can find her on LinkedIn and Twitter.
MKT1
FEBRUARY 27, 2023
A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. This is crucial because your startup simply can’t win without marketing advantages.
Martech
MAY 3, 2022
“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution.
Marketing Insider Group
NOVEMBER 4, 2019
Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. Quick Takeaways.
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