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Fire your Director of Social Media!

Buzz Marketing for Technology

And I often wonder how will I push the barriers of that team out – to be more like 15,000 people acting socially in a coordinated, passionate way about our brand. My social media team has grown from 7 people at the start to now over 75 people as part of a “virtual cross discipline team” that meets weekly about social activity.

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Unskewing the Web: Curators as filters

Biznology

What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators. In my previous post , I cited Clay Shirky's assertion that the Internet did not bring us an information overload problem: we just needed better filters.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

This has made the marketing funnel longer, and the actual sales process shorter. Proper lead nurturing has become critical, which is where marketing automation systems come in. Note: this post was originally published on the WebMarketCentral blog in November 2009. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

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Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement. Digg = Cocktail Party (What’s the latest topic, hottest new trends). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

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Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement. Digg = Cocktail Party (What’s the latest topic, hottest new trends). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

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The best online reputation defense is a good offense

Biznology

The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media Gods. So, please beware.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

Referencing Ann Handley’s Content Rules sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation.

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