DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. And what barriers will you meet? Could this lead to agility?

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video Marketing 1.2 Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Salesforce Marketing Cloud

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. Does anyone in your organization use spreadsheets or other manual methods to store information? Download the guide 1.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

ClickZ

JUNE 30, 2020

AI solutions are starting to be introduced by organizations across many industries and fields. You need to explore and test the different tools and solutions available to you. Don’t neglect the human side of your business in seeking AI-driven answers to your problems. But with the change, comes challenge.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Another commerce-related theme that will be big for marketers is Ecosystems.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Keep reading to find out.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. Recent advances in AI (artificial intelligence) have transformed closed captioning software for live events. And what should you look for when choosing the right software? But it’s a must-have tool for every event.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Aberdeen

JUNE 7, 2021

Highlights from Aberdeen research reveal how a move to a hybrid cloud with cloud-based backup and virtualization can help businesses operate more efficiently. . Today’s modern businesses are digitally transforming and migrating to a hybrid IT model where both on-premises and cloud environments are used. Boost Virtual Backup .

Enterprise Management 52

Enterprise Management Digital Transformation Business Barriers 52

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

ClickZ

JULY 16, 2019

Today marketers are constantly trying to keep up with the latest changes in the industry and what they mean for their work. New research from Domo and Censuswide highlights the biggest challenges that marketing leaders face around data , creativity and how to focus on what matters. Common challenges that CMOs face.

Enterprise Management 100

Enterprise Management Allocation Planning Marketing Budget Creation 100

Ledger Bennett

JUNE 1, 2020

We’re now going to look at the latter half of this client all hands, which separated businesses into four groups based on how they’ve been affected since the onset of the pandemic. Faced with marketing budget cuts, what should you do? What’s working well now is a pivot change in content marketing. What you do now.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video Marketing 1.2 Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Sana Commerce

AUGUST 10, 2023

If you’re looking to stay competitive in today’s business environment, digital transformation is not optional. For many B2B businesses and enterprises, embracing e-commerce solutions can open doors to new opportunities for revenue growth, sales enablement and business scaling.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. How Much Do SEO Services Cost? The price of SEO usually depends on the market rates, and how much you’re willing to spend. To figure out your budget, it’s best to start by looking at average costs for a variety of different services in your area or region.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

SalesIntel

JUNE 22, 2023

In sales and marketing, having access to accurate and comprehensive data is crucial for success. Not per month, but a limited trial of their service. Customer support is entirely self-service and limited to sifting through knowledge base articles or waiting on an email response to your question. The bonus here is that Seamless.AI

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

Content Standard

OCTOBER 23, 2017

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford. More than 56 percent of this marketing technology spending will go to outsourced solutions and services, while the remainder will be spent in-house.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

SmartBrief - Marketing

SEPTEMBER 29, 2023

National Women’s Small Business Month in October is an opportunity to honor and empower women-owned enterprises and leaders. Claire Darley is an inspiring role model for women in leadership as Adobe SVP Digital Media Sales & Customer Support Worldwide, as well as interim President of Adobe Japan across all lines of business.

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

DivvyHQ

SEPTEMBER 17, 2018

For anyone who’s ever been a Star Trek fan, the USS Enterprise is iconic. The name “Enterprise” is fitting from a business perspective, because these hulking ships are populated by hundreds of crewmembers who must work in unison to achieve ambitious goals. Siloed business units. Easier said than done, right? Depressing.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Ambal's Amusings

AUGUST 5, 2010

We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? "Technical white papers are radically different from business-oriented white papers in size, format, and use of terminology."

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

SEPTEMBER 21, 2015

These articles cover a number of topics, from technology innovation and content marketing strategy advice to creativity hacks and discoveries in neuroscience. As the managing editor of the Content Standard, my primary job is to ensure that every article we publish solves a problem our audience is facing.

Enterprise Management 40

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Managing Personal Knowledge: Setting a Foundation for Transformation? · Filed under Enterprise 2.0. The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? can it transform the enterprise itself? by Bill Ives. May 2, 2007 at 2:45 pm. ·

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives. General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Salesforce Marketing Cloud

JUNE 7, 2022

The most successful leaders today have the following key skills in common: Being agile Learning to lead from behind (and with less hierarchy) Understanding and prioritizing the employee experience (EX) Developing soft skills and emotional intelligence (EQ) Making decisions based on data. But how is this done? Today, only 4% of CEOs agree.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

SpotMe Blog

SEPTEMBER 8, 2023

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. The proliferation of user-generated ‘record-and-share’ videos across the entire business is the new norm. Video in Business Benchmark Report. Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Envy

OCTOBER 1, 2017

Account-based marketing (ABM) or inbound marketing, which way should you go? With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue. ABM vs. the Inbound Marketing Approach. Reasons to Use ABM.

Account Based Marketing 113

Account Based Marketing B2B Marketing Planning Enterprise Management 113

Zoominfo

MARCH 28, 2023

From customer insights and lead capture to business intelligence and beyond, a high-quality data flywheel is the essential system that makes efficient growth possible. With a comprehensive data management system. What is Data Management? Data management is the practice of collecting, storing, organizing, and using data.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Barriers 130

Aberdeen

JUNE 20, 2018

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path? As you can plainly see, the bulk of vendors are clumped around the “Insights” axis.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Heinz Marketing

JULY 2, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

Marketing Automation Services 60

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 60

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. As McKinsey notes, organizations marketing for growth “need to shift their organizational model away from ‘boxes and lines’ to a fluid ecosystem of internal and external partners.”

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65