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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since most of the queries that serve up featured snippets are considered to be “top of the sales funnel,” we often suggest adding banners to related whitepapers or other more buyer-centric content. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.

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How to Promote Your Website for Free

Outbrain

Remember to focus on long-tailed keywords. As a general rule, choose keywords that have low competition and high search frequency, and use them in your website content. Use the signature elsewhere, like web forums, social media banners, even at the end of your YouTube videos.

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Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Launch the Event.

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Agency Acceleration Advice from The Future of Agencies with Seth Godin

Sharpspring

The ad, the banner at the top was sold out a year and a half in advance. And the people who bought that banner didn’t want clicks and they didn’t want data. What we have instead is the long tail and we live on the long tail and you got to figure out where you want to stick out. Gone forever.

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SaaS Digital Marketing 101: How to Run Retargeting Ads

accelerate agency

They might pop up on the banners of pages you visit or in your social media. It’s not like content marketing targeting long tail keywords for organic search traffic. That’s setting up the rules for your Custom Audience. You have several options when it comes to those rules. It’s no coincidence.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), I can also do some long-tail keyword research with it. calculators, and pencil erasers. Need a radio station in Miami?- look it up. Trade Desk.

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The Right Ingredients for a Spicy Webinar Title

MeetingOne on Webinars

It’s all right there in the banner. In today’s world built on search engines, your webinar title must utilize highly visible keywords (or long-tail keywords) to be picked up by Google. Let’s deconstruct one that covers all three: “ Move Your Training Online in 6 Steps.” SEO Visibility. Action Verbs.