How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers
KoMarketing Associates
MAY 13, 2020
Since most of the queries that serve up featured snippets are considered to be “top of the sales funnel,” we often suggest adding banners to related whitepapers or other more buyer-centric content. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.
Let's personalize your content