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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? This is where the magic of paid content distribution comes into play. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Why Zemanta?

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

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Programmatic Advertising Glossary & Brief History

Digilant

Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Nespresso uses dynamic Display Ads to increase CTR by 23%. A well-targeted reminder helps consumers as well as businesses.

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Revenue Streams and the Publishers who Love Them

Anyword

There are publishers who sell sponsored content slots on it, and some even have dynamic banner ads. . So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic. The upshot? how to sell bigger brand deals).

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What is Programmatic Digital Advertising?

Digilant

Distributed media buying platforms that exist within the larger ad agency holding companies. To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.