Sprout Social
SEPTEMBER 18, 2023
Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.
Zoominfo
MAY 5, 2019
In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Email marketing isn’t going anywhere. In this scenario, you would dedicate more resources toward content creation or B2B email list development.
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Marketing Insider Group
MARCH 13, 2023
Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you apply them to your own business to maximize your ROI? That’s where Marketing Insider Group comes in.
Martech
OCTOBER 28, 2022
Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. Read on for details about shared SMB marketer pain points. Content creation.
Vision Edge Marketing
JULY 26, 2018
In 2018, Scott Brinker of Chiefmartec.com shared his Marketing Technology Landscape, which identified 6,829 solutions offered by 6,242 unique companies. MarTech still accounts for as much as 20% or more of the Marketing budget. The same applies to Marketing planning and Marketing dashboard applications.
Heinz Marketing
JUNE 15, 2023
Instead of spending marketing budget to reach anyone who might be interested in your product or service (TAM), you narrow your scope to hit just those organizations and the right people within them. You may start with a smaller target, but you’ll end with at least the same number of leads having spent less to achieve a greater ROI.
The ABM Agency
JANUARY 15, 2021
For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.
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