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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

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Why Is ABX the Next Big Thing in Marketing? Experts Weigh In

Engagio

In simple terms, it involves reframing ABM and B2B go-to-market strategy through a distinct customer-experience lens. Unfortunately, too many B2B marketers start fishing too far down the ABM funnel too early — programmatically spending the money on trying to catch the MQLs and SQLs without putting in the work.

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Bombora and LiveRamp Create Digital Advertising Solution: Marketers Rejoice!

Martech Advisor

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Let’s understand the working of the solution and how it will help marketers target SMBs.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). billion last year to 2.5 billion by 2018.

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Best Practices to Plan and Promote a Webinar

Launch Marketing

The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals. Integrating videos into your webinar is also trending up and has been for the past four years. Be sure to follow us on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.