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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. In other words, there was too much data , which led to too many intent signals. How (And Why!)

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Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

What Is B2B Sales Intelligence? Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Start by understanding your business’ scale, needs and usage.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. Get a Demo How (And Why!)

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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Lead generation for B2B has undergone quite a transformation. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Contradiction? Let’s explore.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?