Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. Augment Marketing Activities with AI.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

FEBRUARY 22, 2019

B2B buyers conducting active research on the Internet are not rodents, and Aberdeen is certainly not predicting wins and losses based off squeaks. However, this innovation can be compared to the AI-powered data science fueling Aberdeen’s intent data offerings. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

Intent Data 52

Intent Data Intent ROI B2B 52

Only B2B

FEBRUARY 11, 2024

Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

SEPTEMBER 21, 2021

The success of B2B sales and marketing is strongly reliant on data. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. For instance, most B2B ICPs include firmographic attributes, like the size, geographic area, and industry of an organization.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.” Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. And you improve your ROI.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

MARCH 31, 2024

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Aberdeen

FEBRUARY 26, 2019

This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

ClickZ

SEPTEMBER 5, 2019

Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into integrated records and provides predictive lead scoring. At the time, Radius claimed its CDP was the first intended for enterprises and entirely focused on B2B.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. That shows high intent.

Intent 97

Intent Account Based Marketing Bombora Intent Signal 97

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Now, with downstream intent data, a form of second-party data, brands can identify accounts showing signs that they are much closer to a purchase.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Aberdeen

JANUARY 2, 2019

The solution must take a “wide capture” approach — one which leverages big data analytics, natural language processing (NLP) and machine learning (ML) to detect buyer intent signals across tens of thousands of technical, business, and industry publications. The post Is Your Intent Solution Detecting Buyers or Bots?

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. What content can act as a flashlight, illuminating the path to your product or service?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. NLP-powered Intent Intel.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40