Contently
AUGUST 15, 2017
Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics.
ClearVoice
SEPTEMBER 4, 2020
Content marketing statistics for SEO. eMarketer ). eMarketer ). Content marketing statistics for local search. eMarketer ). Nearly 3 in 4 marketers believe their efforts on social media are effective or very effective. eMarketer ). Content marketing statistics for video. eMarketer ).
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markempa
NOVEMBER 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.
SnapApp
DECEMBER 20, 2018
When you think about it, trying to do demand generation (or any marketing) without really knowing your audience is kind of like trying to hit a target blindfolded. Think Beyond Personas (B2B customers are B2C customers, too). Personalization has been a priority for most B2B marketers for the last few years. And it should.
markempa
JANUARY 4, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.
The Point
JUNE 27, 2018
When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Take the invitation below from the folks at eMarketer. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.
markempa
MAY 8, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! And, Im even getting a cool t-shirt to boot. Thanks TypePad !
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