B2B Business to Business Consulting Direct Marketing 
Webbiquity
FEBRUARY 14, 2019
A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Business Database Marketing. Guest post by Nick Rojas.
Tony Zambito
MARCH 6, 2016
There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. Myths Hurting B2B Marketing And Sales.
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ViewPoint
DECEMBER 17, 2013
The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.
Tony Zambito
OCTOBER 26, 2015
(This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants. Importance Of B2B Ethnography Grows In The Digital Economy. And, to see how other businesses are adopting new digital technologies.
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
B2B Digital Marketer
OCTOBER 13, 2020
Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales.
ANNUITAS
AUGUST 30, 2011
HHS), a direct marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for top brands around the globe. Gary Skidmore, president of Harte-Hanks Direct Marketing, said, “ The Annuitas Group offers powerful insights to benefit clients who focus on B2B marketing.
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