Lead Generation vs. Demand Generation: A Breakdown of Both
PureB2B
FEBRUARY 15, 2022
B2B marketing strategies rely heavily on demand and lead generation. Making a clear distinction between the two in your B2B marketing strategy will assist you in generating more Sales Qualified Leads (SQLs) while lowering the Cost per Lead (CPL). An MQL lead here is someone who has expressed an interest in purchasing your goods.
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