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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

B to B 80
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7 Sales Enablement Training Opportunities / Events You Won’t Want to Miss

Seismic

To help you improve your organization’s sales enablement strategy, we’ve compiled some training and learning opportunities. Wherever you are, whatever you’re schedule looks like, we’ve found options ranging from in-person events to online training courses that’ll work for you. Demand Metric Sales Enablement Training Course.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.

B to B 40
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My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Ruthless B-to-B Marketing. Plus a Know-How Exchange forum where you can get your questions answered by experts. Find them first at Biznology.

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Why Servant Marketing Matters

markempa

Empower employees who touch your customers with the resources, training and tools to really help them. Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Help customers identify and solve problems. Give customers content and expertise that helps them gain clarity.

B to B 120
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Lead Management: Let’s Formalize this Relationship

ViewPoint

Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. Team-building exercises, sensitivity training, workshops; what hasn’t been tried? Systematic, repeatable b-to-b demand creation is much like a marriage.

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5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

But it also means training for your key-entry personnel. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database'