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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

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The Benefits of Hiring a Marketing Automation Consultant

BenchmarkONE

Chances are you use marketing automation, or are planning on using marketing automation in the near future. Emailmonday’s Ultimate Marketing Automation Stats found that, on average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.

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Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

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Business process automation at work: 3 success stories

Sana Commerce

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

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Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation

Adobe Experience Cloud Blog

by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders. Ease of use and support.

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Why Timing is Everything When it Comes to Lead Nurturing

NetLine

In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . “So it’s really this idea of progressing someone from interest to purchase consideration so when they’re ready to engage our Sales team or a channel, that’s what (nurturing) is trying to answer.” . No, thanks, pal. hours to 33.3

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How to Create an Email Journey Your Customers Will Actually Enjoy

Delivra

If you’re still not sold on personalization, consider the stats. For example, if your customers are marketing professionals, you could send an email with the subject line, “Less Selling, More Sales”. Every marketer or salesperson wants to close more sales, but selling can be challenging. Image Source: Venus Clothing.