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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software? The way it helps you achieve this varies.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve. That’s where having a strong CRM tool comes in. Customer Relationship Management (CRM).

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). Why do people go with MailChimp? Pick one which best suits your needs.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

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Why Should You Choose Hubspot Over Pardot?

Sage Marketing

Here’s some background : When it comes to choosing a marketing automation platform, the market offers a multitude of options, each with its own set of strengths and capabilities. Why HubSpot Takes the Lead Over Pardot for Marketing Automation? Pardot lacks this feature altogether.