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33 Business Blogging Statistics

Zoominfo

Blog articles with images get 94% more views ( source ). Bloggers are increasing their use of promotional techniques that drive traffic to their posts – including paid ads, the use of which increased by 93% over the past year ( source ). For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. According to ZoomInfo, 69 percent of businesses attribute their lead generation success to blogging—and 57 percent have acquired a customer from their blog.

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5 Ways To Develop Your B2B Brand

Zoominfo

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Their website greets visitors with success stories and they have an all-star blog team that pumps out relevant articles.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. If your leads lists are disorganized or mismanaged, and segmenting audiences is a giant pain, then ZoomInfo is the answer. OptinMonster. Salesforce.

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B2B Blog Post Round-Up: Choosing Influencers & More

Zoominfo

As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. Welcome to our eighth installment in our series of B2B Blog Post Round-Ups.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands.

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How to ABM Like a Boss (Part 4): Select Your Target Accounts

Engagio

No need to read through a stack of posts from a dozen bloggers. Check out the rest of the articles in the series and own your ABM! You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With. This is it. Intent data.