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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? But marketers still do.

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Introducing a Better Go-to-Market Playbook

Zoominfo

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

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ZI Labs: Building the Future of Go-to-Market Ops

Zoominfo

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? But marketers still do.

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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Understand Your Target Market.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. What Are the 6 Decision Intelligence Tools That Should Be in Your Marketing Toolkit? Still, many of these offerings have predictive analytics to help you make decisions.