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Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

KoMarketing Associates

The majority of respondents (42%) claimed that simply creating a strategy to use intent data was their top challenge, followed by measuring the impact of intent data (35%). Other challenges include converting data to insights efficiently (33%) and verifying the validity of intent signals/insights (28%).

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. The nuance is that there’s a lot of granularity within topics.

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Using Data Enrichment to Amplify Your B2B Lead Generation and Lead Management

SalesIntel

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

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The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

Personalized outreach at scale Leveraging intent data and predictive analytics, ABM enables businesses to identify accounts with the highest propensity to buy. Those with low intent may need more nurturing. Critical steps include: Validate expertise : Showcasing credentials and demonstrable knowledge in your field is crucial.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Website Analytics: Website analytics tools track visitor demographics based on data like IP addresses, browser cookies, and user accounts. Web Analytics: Tracking website metrics such as traffic, bounce rates, conversion rates, and time spent on page.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A Specificity is important.”

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The Dos and Don’ts of Building a Global Sales Strategy

Zoominfo

Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level. Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources.