The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. Go to a trade show and the situation gets really bad. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

QuanticMind

JANUARY 21, 2020

This is often tracked using CRM or marketing automation technology. . These are just a few categories of data account-based marketers can use to develop their strategies and optimize their efforts. Aligning Relevant Technologies. Aligning your various teams is step one, but aligning relevant technologies is equally important.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Was the last trade show really effective? Was the last trade show really effective? Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary? What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SmartBug Media

NOVEMBER 18, 2022

It’s vital to incorporate marketing automation into campaigns by using technology to perform certain communications. Google Google is increasingly clutch when it comes to inbound marketing. Check out Google’s GA4 Certification. The ROI on the trade show would determine whether you should participate again next year.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SalesIntel

FEBRUARY 7, 2024

Robust reporting: Insightful analytics help you track your progress and measure the effectiveness of your campaigns while giving you the signals you need to adjust your strategy. Plans under this model also facilitate the monitoring of specific contact types, including trade show attendees, industry influencers, and competitors.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Online Marketing Institute

JUNE 30, 2009

Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring. In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

DECEMBER 19, 2017

Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories. Marketing Technology Trends. This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. It didn’t return some obvious strategies, so I added: What about using Google My Business and social media? Write a 30-character copy for my Google display ad promoting organic dog food.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Additionally, advancing technology has heightened consumer expectations for customer experience. If yours falls into this category, it’s time to rethink your lead conversion strategy.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. With the tap of a smartphone, access important marketing analytics. Third-party integration with Google G Suite and Office365 allows for seamless emailing and scheduling. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. With the tap of a smartphone, access important marketing analytics. Third-party integration with Google G Suite and Office365 allows for seamless emailing and scheduling. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. The software is used across all industries, including retail, finance, technology, construction, and not for profit. Lucidchart is based in Utah, and was founding in 2010.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Set up Google Alert and be aware of who is talking about you. such as Google Analytics). Limit the number of categories. Provide drop-down menu when there are a high number of categories.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. The software is used across all industries, including retail, finance, technology, construction, and not for profit. Lucidchart is based in Utah, and was founding in 2010.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. The software is used across all industries, including retail, finance, technology, construction, and not for profit. Lucidchart is based in Utah, and was founding in 2010.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52