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SmartBrief - Marketing
MARCH 17, 2024
Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. The field has matured significantly in the past four years to include real-time polling and analytics.
chiefmartech
JANUARY 10, 2022
But since I spend my days deep in martech — long past 10,000 hours at this point — I’m happy to share the themes I see gaining momentum in our field. Great progress has been made in attribution analytics over the past five years, but for sheer respect in the C-suite, nothing beats being the one who closes the sale and takes the money.
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Martech
SEPTEMBER 30, 2022
And, if a company’s message is not relevant to us or our interests, we tune it out completely. Short-form vertical videos are another trend made popular by TikTok and is now being used by businesses across all social media platforms. This number will only go up as the barriers to entry continue to decrease. In the U.S.
Martech
FEBRUARY 17, 2022
Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services.
Parse.ly
APRIL 7, 2022
For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Empower everyone on your team to contribute. Recycle your best content to maximize effort.
SalesIntel
NOVEMBER 17, 2022
The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals.
Adobe Experience Cloud Blog
JANUARY 24, 2017
Create content that’s so good that it becomes the sales teams’ secret weapon. To see what I mean, compare these two phrases: A: “Our solution reduces your expenses considerably.” ” B: “Research from Accenture shows that software (like ours) reduces expenses by 40%.” The best way to do that?
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