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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Amazon’s biggest Prime Day Sale ever with $ 12.7 billion spent Amazon’s Prime Day 2023 saw significant growth in online spending, setting a new sales record.

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Amazon & Kohl's; Walmart & Google — Blurring the Lines Between Online and In-Store Shopping

ERDM

Amazon and Kohl's Bridging Clicks with Bricks. locations, where they will pack and ship eligible items — back to an Amazon fulfillment center — for free. Kohl's and Amazon share a customer obsession and we've joined together to leverage each other's strengths and deliver a great experience. TakeAways: 1.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. New models are pretty transparent: you can see what’s new about it or you can’t. So you can be a Prime retailer on Amazon (with one- or two-day delivery) without having to warehouse yourself.

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Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Founder of Amazon, Jeff Bezos, has the goal to be the “most customer-centric company on Earth”. Key takeaways for retailers.

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An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

Search-specific analytics can help merchandisers develop a strong sales strategy inspired by how shoppers look for items based on their location, the season and the intent behind their searches. Platforms such as Instagram and Amazon are making online shopping experiences quick, convenient, and seamless. Over to You.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. As Robert Rose recently remarked , the implications of GDPR’s vaguely written rules for personal data aggregation and opt-in transparency may not fully come to light for years.