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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Amazon’s biggest Prime Day Sale ever with $ 12.7 e-commerce sales increased by 6% on July 11 and 6.4% Source ) U.S. on July 12, reaching a record $12.7

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. New models are pretty transparent: you can see what’s new about it or you can’t. So you can be a Prime retailer on Amazon (with one- or two-day delivery) without having to warehouse yourself.

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Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Founder of Amazon, Jeff Bezos, has the goal to be the “most customer-centric company on Earth”. Key takeaways for retailers.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. Content tactics create warm traffic to remarket to at a lower customer acquisition cost.

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An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

Search-specific analytics can help merchandisers develop a strong sales strategy inspired by how shoppers look for items based on their location, the season and the intent behind their searches. Also simplifying the online checkout process with minimal clicks will help you convert these shoppers faster. Over to You.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? Messenger marketing has made this process much simpler. Look for the ‘ Sales Channels’ option. Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? Click on it.