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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Emails that contain personalized offers are 26% more likely to be opened Personalized emails have 6x higher transaction rates Segmented and targeted emails generate 58% of all revenue Personalized CTA leads to an increase in conversion rates by 202% as compared to non-personalized CTA.

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Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. And it’s not just pictures or videos they want: 56% of consumers said they would not buy from a brand without reading user ratings and reviews first.

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Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. Acme turns out to be a San Francisco-based technology company, with 3500 employees that uses Amazon Cloud Services. Takeaway: Segmentation analytics are NOT predictions.

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How to Get Over the Sales Slump After the Holiday Season

Convert

boost in retail sales during the holiday season compared to last year. compared with 2019, the pre-pandemic period. No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. Many customers keep a list of to-buy products on the Black Friday sale.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Furthermore, AI-fueled sales tools can segment leads based on their engagement and how profitable they are likely to be. So, what can salespeople expect and be prepared for in 2024? Image Source 6. The remedy?

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. If this prediction is realized, this means that over 1 out of 5 B2B sales reps, that’s over 1 million folks would go the way of the dodo – replaced with digital buying.

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What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?

The ROI Guy

Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. That much of the buying will not need sales reps anymore, and that over 1 million B2B salespeople would go the way of the dodo. Amazon continues to contribute heavily to the death of retail sales.