Digilant
JANUARY 25, 2024
to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.
B2B Marketing Directions
AUGUST 15, 2021
Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020. The mean percentage of revenue allocated to marketing in 2021 is about the same in both B2B and B2C companies. Here are a few of the other major results. in the 2020 edition of the survey.
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Martech
NOVEMBER 28, 2023
This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience.
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience?
Digilant
SEPTEMBER 13, 2022
Cable television has been swapped for streaming services, radio has lost popularity to digital audio, and as more people get outside, they are more likely to interact with OOH advertising. The data you collect in responses will drive your budget allocation and ultimately help you maximize ROI. Don’t get bogged down by brand sentiment.
Digilant
JANUARY 31, 2023
For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. This allows you to allocate funds in a more precise way. The following are just some of those benefits: Streaming services allow you to utilize data-driven audience targeting.
Contently
SEPTEMBER 20, 2016
Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. .” Specifically, Nielsen recommends first running a campaign in a big player across top sites. Then, they can switch to small players on top 1000 sites.
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