27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: Google Analytics does not do full Session page path analysis; however, it can give you three pages at a time in this Previous > Current > Next page viewed report format. Google Analytics has over 100 different reports available out-of-the-box.

A Deep Dive Into Two Examples Of Predictive Marketing


Touchpoints in aggregation carry patterns and signals, one of which is whether an account is likely to close or not. Account-engagement scoring relies on an analysis of the marketer’s past closed-won deals to assign a weight to each touchpoint.

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Leverage your emails: Four steps to activate CRM data onboarding


According to a McKinsey analysis, brands, and companies that put data at the core of their marketing and sales decisions achieve 15 percent to 20 percent higher ROI. Think about segmenting your customer database by value, actions, loyalty, recency, purchases, attendance, and satisfaction.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media


In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Flipboard – a news and social network aggregator.

Not All Deterministic Identity Graphs Are Created Equal


Let’s walk through some common scenarios: Signups with fake emails, such as no@no.com, cause false cookie-to-email matches that may be repeated thousands or millions of times, putting all those devices together deterministically; Oracle’s analysis found a single email was linked to 2.3 When identity vendors link deterministic data together for recognition purposes, the false linkages above can aggregate into new links that are all incorrect.

How to Research, Monitor, and Optimize for Questions


Its search ranking algorithm is a weird mix of personalization (based on your chosen interests and connections), recency, activity, and probably something else. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.