27 B2B Marketing Measurement Reports in Google Analytics
MAY 3, 2018
This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: Google Analytics does not do full Session page path analysis; however, it can give you three pages at a time in this Previous > Current > Next page viewed report format. Google Analytics has over 100 different reports available out-of-the-box.