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3 insights from intelligent content conference

Biznology

Early that year, he was picking the winners for his annual CMA awards , and he noticed that they all were excellent in one way: they were splashy, multi-channel, agency-led, branded content campaigns. They did very little audience research beforehand. In the keynote, he told the story about how he acquired ICC in 2014.

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How to use Zoom Podtrak?

Valasys

This helps people to multi-task – something as simple as reading a book can be clubbed with cooking or doing other household chores. . A podcast is defined as a “radio on demand” by Wikipedia. This concept has evoked the interest of many businesses, who see podcasts as one of the prominent marketing channels. Mackie 402-VLZ4

SME 40
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Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions.    Mead was most certainly a forerunner to today’s modern methods of qualitative research

Design 100
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B2B Imperative: Reinvent the Sales Experience

Tony Zambito

Image via Wikipedia.   The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100
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There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). As we put together the questions, we struggled with the issue of social media strategy.

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Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Kapost

Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful. Probably not. Minimum Viable Personas. Image source: User Story Mapping.

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The Four Elements of Buyer Experience Ecosystem Thinking

Tony Zambito

Image via Wikipedia.   In the modern B2B world, discovering the right mix of outbound and inbound engagement can be an ongoing design challenge to get the right recipe of engagement channels that buyers will select.  B2B market CEO’s must feel a little like the great explorer’s of our time.