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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023 study finding that these methods miss about 74% of the sales that come from impression-based media. Why Fospha?

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Advertise on effective channels, work with micro-influencers, and make your ads engaging. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Choosing the Right Channels If you want to sell hard hats, you should put up ads wherever construction workers frequent.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020.

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Eclipsing the 3 Key Marketing Analytics Concerns

LeadsRX

But what if the numbers – the data – show paid social media ads are winning. There’s a good chance several marketing channels are working together to push consumers through the sales funnel and out the bottom as a conversion. TV has always worked, so let’s stick to it.” Inability to Make Sense of the Data and Results.

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Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

SmartBug Media

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. What’s a marketing channel without a few acronyms and a little jargon? CPM (Cost per Mille).