DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges. But how do you accomplish this?

Enterprise Management 77

Enterprise Management Work Management Planning Content Marketing 77

DivvyHQ

DECEMBER 12, 2018

Hopefully your content marketing budget won’t do the same. Although content marketing is relatively inexpensive, there are always plenty of needs to be addressed. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019. Content Marketing Works. Content Marketing Is Cost-Efficient. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

DivvyHQ

JUNE 25, 2019

In enterprise content marketing, maintaining message consistency can be tricky. Message consistency is about communicating on all marketing channels in a manner that rings true with your brand’s attributes. Alignment to a core message is a foundational necessity for content marketing. First, What Does Message Consistency Mean?

Enterprise Management 63

Enterprise Management Planning Content Marketing Work Management 63

DivvyHQ

DECEMBER 3, 2018

When it comes to innovative content marketing, financial services companies sometimes fall short. While the end game of content marketing is driving results, overly salesy content will not get you there. Here are five ways to create remarkable brand value with financial content marketing: 1. Seek to Educate, Not Persuade.

Content Marketing 42

Content Marketing Planning Content Paid Search Agency 42

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. Which markets will be disrupted this year? What will be the biggest marketing trends? For instance, if you don’t yet recognize the growing importance of AI in marketing, you’re missing out! The same holds true for marketing models.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

DivvyHQ

NOVEMBER 26, 2018

Are you a financial content marketer frustrated by the process of creating exceptional content? The 2018 Benchmarking, Budgets, and Trends Report from Content Marketing Institute and MarketingProfs reveals that 77% of the most successful B2B marketers use them, compared to 36% of the least successful. Start writing! :

Planning 56

Planning Content Marketing Budget Programs Content 56

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? A SWOT-ing Guide for Content Marketers. But therein lies the problem. Companies change. Weaknesses.

SWOT 81

SWOT Analysis Content Work Management 81

DivvyHQ

SEPTEMBER 17, 2018

Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. A study by Docurated found that 90% of marketing content goes unused by sales. Siloed business units. Communication gaps. Complex workflows.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

JULY 11, 2018

We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose. The rest of the time was spent doing other marketing content as required by other groups. What To Do?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

DivvyHQ

NOVEMBER 15, 2018

For many, the role of a content marketing manager is an enigma. Content marketing managers are responsible for the strategy, creation and delivery of purposeful content across myriad online channels. Must-Have Skills for the Modern Content Marketing Manager. So, what do hiring managers want in a content marketing manager?

Work Management 46

Work Management Demand Content Marketing Planning 46

DivvyHQ

MAY 2, 2018

We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. Joe Pulizzi has argued that in 10 years, content marketing will just be marketing , and one could make a good case we’re close to that point already. Especially if the word “content” comes before them.

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions. Social media marketer. Editor / QA.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

DivvyHQ

MAY 11, 2022

Are you using marketing performance management software to inform your marketing strategy? Leveraging an analytics platform of this sort helps to tell the story of how your marketing is driving towards your business goals. Hopefully that story is a happy one. Here's more from Divvy co-founder, Brock Stechman.

Marketing Management 80

Marketing Management Software Marketing & Strategy Analytics 80

DivvyHQ

JANUARY 23, 2019

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

Planning 49

Planning Content Marketing Allocation Research 49

DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Once these benchmarks are determined, we can set goals for the keyword map and for the website and your content.

Keywords 67

Keywords Top of Funnel Paid Search Agency SERP 67

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. Set a golden benchmark. With this blueprint in hand, let’s explore some of the most critical skills for today’s (and tomorrow’s) well rounded, indispensable content marketing pro.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

DivvyHQ

SEPTEMBER 5, 2018

The spirit of this remark rings true for content marketers. In partnership with TopRank Marketing , we polled nearly 400 of your peers (maybe you were even one of them!) Which content marketing tactics are used most in 2018? It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report.

Planning 42

Planning Peer-to-peer Content Barriers 42

DivvyHQ

DECEMBER 12, 2017

For example, a measly 24% reported tracking conversion metrics such as email subscriptions or customer conversions – while just 23% track production volume, or benchmark against competitors. So can our content programs succeed if we don’t have a solid handle on content marketing measurement ? Content Team Effectiveness.

Top of Funnel 63

Top of Funnel Planning Content Marketing Guerilla Marketing 63

DivvyHQ

APRIL 30, 2021

This situation often stems from misalignment between marketing and sales. As content producers, it always feels good when something we've produced gets a ton of engagement. But clicks, comments and likes don't always translate to conversions that move the sales needle.

Content 91

Content Conversion Account Based Marketing Planning 91

DivvyHQ

APRIL 23, 2020

As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content actually is, and what types of data you'll need to create it.

Marketing & Strategy 86

Marketing & Strategy Content Analytics Creativity 86

DivvyHQ

SEPTEMBER 25, 2018

If you’re in marketing, chances are you can recall a jarring stat regarding a tactic or platform or user behavior that caused you to rethink or alter your strategy. The hunger for marketing stats is eternally high, and plenty of content creators have tried to satiate it; a Google search for the term returns 325 million results.

Stats 40

Stats Planning Content Marketing Content 40

DivvyHQ

MAY 1, 2019

The lead evaluator will be looking at your products and services, as well as other options in the market. If you’re already a DivvyHQ customer, you can build personas into your content program using your content strategy tab. Marketers often call this the content funnel. The Main Dish: Cooking Up a Content Funnel for Prospects.

Lead Generation 78

Lead Generation Course Planning Lead Ranking 78

DivvyHQ

NOVEMBER 6, 2017

If you had to guess, what percentage of marketers would you say are testing various content types, channels or strategies? According to a recent TrackMaven study , just 28% use benchmarking and testing to continually adjust their strategy. Every marketer should be testing new formats. Too lazy for that? In that case….

Paid Content 74

Paid Content Planning Video Marketing Work Management 74

DivvyHQ

APRIL 23, 2020

As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content actually is, and what types of data you'll need to create it.

Marketing & Strategy 52

Marketing & Strategy Content Analytics Creativity 52

DivvyHQ

APRIL 23, 2020

As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content actually is, and what types of data you'll need to create it.

Marketing & Strategy 52

Marketing & Strategy Content Analytics Creativity 52

DivvyHQ

JUNE 27, 2018

For content marketers, the struggle is real. At DivvyHQ, we experience our own challenges with high-volume content production, and we hear about plenty of others from customers and peers. Read on for a breakdown of the most prevalent struggles plaguing modern content marketing teams and departments. Press play on video.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

DivvyHQ

JANUARY 22, 2018

As content marketing has matured as a business practice, most professionals have realized the immense importance of content performance measurement to the success or failure of their long-term marketing strategy. That’s not to cast this generalization over all content marketers. If you’re wondering why, the answer is simple.

Enterprise Management 40

Enterprise Management Marketing Management Budget Programs Paid Content 40

DivvyHQ

MARCH 7, 2019

The Benefits of Backlinks for Content Marketing. So building up those referrals and backlinks is arguably the most impactful step we can take as content marketers to boost our SEO success. For more tips on getting the most out of everything your team creates, subscribe to the DivvyHQ Blog below.

Lead Scoring 76

Lead Scoring Lead Ranking SERP Domain 76

DivvyHQ

SEPTEMBER 13, 2017

If used efficiently, your content calendar software can serve the very same purpose in your marketing, as your spine does to the everyday functioning of your body. Well for one thing, marketers are just too darned busy. In addition, respondents reported “ developing a comprehensive content marketing strategy ” was a top challenge.

Work Management 44

Work Management Marketing Management Software CMS Development 44

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. Their tool, Divvy HQ, helps content marketers, but as Brody explains: We did not want to do a state of content marketing report because others had already done so. What is that thing you want to be known for? Keep your reasoning top of mind.

Customer Surveys 80

Customer Surveys Planning Research Work Management 80

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. Google Review Count: 175.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Content Marketing Institute

APRIL 25, 2018

To that end, I have studied how other marketers approach research and talked with those “in the trenches.” For instance, the majority of Content Marketing Institute research is ungated. A key challenge was identified in that research and a gated guide was created on how to document a content marketing strategy. Click To Tweet.

Research 96

Research Planning Marketing Analytics Tools Stats 96

DivvyHQ

NOVEMBER 20, 2017

In response, some marketers are turning to artificial intelligence and new technology, while others are doubling down on high quality content and process. In our own content planning research, we found that 72% of the most effective marketers report they have a thoroughly documented content planning process.

Video Marketing 41

Video Marketing Marketing AI Content Digital Transformation 41