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How to Distribute Your Content Effectively

BenchmarkONE

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% Examples include YouTube, Pluto TV, and Tubi.

Cable 101
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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can highlight testimonials throughout your online store or in your ads and email newsletters. Image Source: Away Need help showcasing this content?

eCommerce 201
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90+ Important B2B Content Marketing Statistics

Zoominfo

48% of marketers plan to add YouTube to their content strategy in the next year ( source ). 61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). Buyers are less willing to exchange information to in exchange for podcasts and video (each 19%) and infographics (24%) ( source ).

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How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Paid search ads. This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. With placement like that, it’s no surprise that search ads increase brand awareness by as much as 80%! Paid social ads. Display ads make sure you’re never out of sight. .

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90+ Important B2B Content Marketing Statistics

Zoominfo

48% of marketers plan to add YouTube to their content strategy in the next year ( source ). 61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). Buyers are less willing to exchange information to in exchange for podcasts and video (each 19%) and infographics (24%) ( source ).

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Achievable Content Promotion Tips: How to Get it Seen

nDash

Social media ads, posts, and covers. YouTube thumbnails and channel art. Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Stick to a distribution schedule, like weekly, for example. Create engaging subject lines.