Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. Put Intent Data to Work for Your Team.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

DealSignal

APRIL 10, 2024

This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SocialPilot

JANUARY 14, 2024

39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts weekly. 60% of LinkedIn users actively seek industry insights. Businesses with an active LinkedIn Page receive 5 times more page views , 7 times more impressions, and 11 times more clicks per follower.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Zoominfo

MARCH 31, 2024

But all of that activity isn’t happening in a vacuum. Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Zoominfo

SEPTEMBER 15, 2020

Buyer Intent Data Sources. Buyer intent data is typically sourced from first (internal) or third (external) parties, which, when combined, offers a complete view of target account activity. Unfortunately, most leads produced won’t totally align with your ideal customer profile. What is Buyer Intent Data?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Ignite

JULY 27, 2023

This type of information can include preferences, purchase intention, and personal preferences. Marketers collect this data through quizzes, questionnaires, surveys, and customer profiles. Zero-party data is information that customers willingly and proactively share with the company.

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

Only B2B

SEPTEMBER 21, 2021

What Makes Intent Data More Valuable Than Other Types Of Data? You can track visitor activities and assign lead ratings once they arrive on your website. This is how Intent Data data may assist you in identifying prospects who are actively making a buying choice based on the information they are consuming.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Tools like Oktopost that can plan, schedule, and monitor your social media marketing activities will help you optimize your strategy and execute it flawlessly.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Schubert B2B

JUNE 23, 2023

Just make sure to optimize your LinkedIn profile, join relevant groups, and use the advanced search option. Set Up and Optimize Your LinkedIn Profile Worried about maxing out the potential of your LinkedIn profile? Make Sure Your Profile Is Selling You You should look both professional and friendly in your profile photo.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? The post Do You Want Intent Data with That? appeared first on The Point.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Litmus

DECEMBER 2, 2021

When you ask them to intentionally share their personal preferences, purchase intentions, and other helpful information, they feel valued and that’s good for business. The collection of first-party data allows you to identify ideal customer profiles and set the stage for better segmentation and targeting. Next steps.

Ideal Customer Profiles 86

Ideal Customer Profiles Aggregators Purchase Intent Intent 86

Inbox Insight

MARCH 13, 2024

While demographic data can infer a ‘good fit’ in relation to ideal customer profile (ICP) criteria, it restricts the ability to gauge additional factors such as propensity to purchase and wider account intelligence. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Unbounce

APRIL 4, 2019

Google Ads is an excellent platform for when consumers are actively looking for your product or your brand. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Purchase Intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Send another email inviting them to fill out a profile so you can provide personalized recommendations on their interests.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Choozle

JULY 24, 2020

Through the use of technology, these marketers are able to capitalize on more robust data sets to indicate the current needs and purchase intent of target companies. These lists will then go through an extensive matching process to provide audience insights and targetable consumer profiles on desktop, mobile, and CTV devices.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Marketing Insider Group

JANUARY 5, 2023

Just because you got a list of attendees from an industry conference and they fit your target demographic profile does not make them a lead. Too many marketers use what’s called an activity-based lead scoring model. The problem with this is it has no consideration of the purchase intent of the visitor / downloader.

Lead Ranking 264

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 264

Porch Group Media

OCTOBER 8, 2020

Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past).”. What Data Do Cookies Collect?

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

SalesIntel

DECEMBER 8, 2023

This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads. Enhancing Conversion Rates and Optimizing Sales Funnels with Enriched Lead Profiles: Enriched lead profiles act as a catalyst in optimizing the entire sales journey.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. Landing large B2B customers solely based on the profile is the wrong way to hit your target. This is where Behavioral Intent Data enters the picture.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Aberdeen

APRIL 1, 2019

Intent data helps you build out account profiles beyond the first-party information that’s in your CRM. With insight intent signals outside of interactions with your own company, you can further segment your account lists so that emails and other aspects of your demand gen strategy get the right attention.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

PureB2B

MAY 19, 2022

Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. Marketers can find a person’s company, experience, and position directly on their profile page. You can also use? behavioral insights ?that

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Strategic-IC

NOVEMBER 6, 2018

What is Intent Data? How do you know if and when a B2B prospect is actively considering, or looking to purchase your product or solution? Intent data provides a strong link to timely engagement. Intent data provides a strong link to timely engagement. Why is intent data important?

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

DealSignal

MARCH 2, 2024

From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Defining your ideal customer profile and optimizing targeting 2. Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Oktopost

NOVEMBER 23, 2020

Those metrics can show you how much revenue and profit your marketing activities are really bringing in. Conversions per Activity. Measuring the number of conversions per activity can help you sort the leads from the looky-loo’s. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Valasys

FEBRUARY 26, 2024

Enter AI-powered Behavior Analysis: Powered by sophisticated AI algorithms, these models analyze vast datasets that include: Purchase History: What do your best customers buy? Social Media Activity: What are their interests and online communities? What products do they frequently revisit? What content do they engage with?

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent. This sounds like marketing nirvana, right?

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Directive Agency

FEBRUARY 28, 2022

In the example above, we realized that “Active Tech Count” was actually a better indicator of contract value than company revenue. . Make this a Friday team effort activity, hire a virtual assistant, or enlist some interns. . Optimize Your Profile . Don’t just create your profile for the sake of creating it.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. Picture this: directing your efforts towards customers actively seeking solutions like yours.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Aberdeen

JULY 3, 2019

When brand awareness is coming from the wrong people, you risk wasting marketing resources on an audience that will never make a purchase. Intent data is your key to identifying the total active demand for your products and services. Your first step is to educate yourself on the ins and outs of intent data.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Binary Demand

JULY 21, 2023

Also referred to as “sales triggers,” it encompasses significant occurrences like company relocations, job transitions, hiring activities, funding events, acquisitions, IPOs, and event participation. Intent Data Intent data is a recent form of B2B data that captures prospects’ online behavior as they browse the internet.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

NOVEMBER 1, 2022

This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Valasys

JANUARY 29, 2024

It analyzes purchase patterns, industry trends, and internal news reports to reveal hidden buying triggers and decision-maker profiles. ROI on Steroids: Targeted precision: Imagine focusing your marketing efforts on accounts with a 70% higher purchase intent than the average.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

PureB2B

MAY 19, 2022

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Third-Party Intent Data . Website Visits .

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62