Customer Experience Matrix

MAY 27, 2009

The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions. This may sound a bit awkward but it’s seamless from the user’s perspective, and moving all the details into the sales automation system isn’t practical.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. But I expect the sales automation vendors to take the business for themselves. Users can drill into the details of each account, including Web activities, emails and score history. -

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. Marketing & Web Analytics.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JULY 27, 2009

It’s a small but important step towards making social media a standard business tool. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This is major progress, and a capability that I haven’t yet seen from other demand generation or CRM vendors.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 14, 2018

In-product behavior is only one piece of the jigsaw and must balance with other factors to make sure your sales team spends time with the right PQLs. Self-service users who’ve purchased without any sales involvement. If you sell software for ecommerce stores, a milestone might be “Customer makes first sale.”. The Bottom Line?

Top of Funnel 73

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 73

SalesIntel

JUNE 23, 2023

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. I mean, in some ways, I didn’t invent marketing automation, but I certainly helped make it popular. What’s Next?! Matt: He did.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Leadspace

SEPTEMBER 6, 2019

There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing. We saw similar patterns in categories like Marketing Automation and DMPs over the last decade. We have also seen both Radius and Mintigo go away, subsumed into other relatively unrelated businesses.

Marketing Automation Services 48

Marketing Automation Services Marketing AI Jigsaw B2B Marketing 48

Customer Experience Matrix

DECEMBER 29, 2009

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. We reconnected in December and the product is now ready for its close up.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Kapost

OCTOBER 31, 2016

Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Is there a place for yet ANOTHER social web monitoring tool in a crowded market? announced yesterday.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40