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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. .

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7 Mother’s Day Promotional Ideas (+ Tools You Need)

Optinmonster

Some popular targeting rules include: Exit Intent® Technology: Show campaigns as users are actively trying to leave your site. Landing pages would be especially important to your Mother’s Day campaign if you’re using a pay-per-click (PPC) strategy to drive traffic to your site. Growing your social media following.

Promotion 101
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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. With this in place, Analytics can track and monitor activity. Unfortunately, there’s a bit more to it than that.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. With this in place, Analytics can track and monitor activity. Manage your PPC spend with Google Analytics.

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Marketing Must-Do's For Helping a New Educational Program Take Off

Hubspot

A new program is definitely one of those events that should trigger new persona development. Will you run a PPC campaign to raise awareness? Community newsletter(s) to students, faculty and alumni → get your word of mouth network going! Does your school have an active Snapchat channel? Generate Awareness.

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Let’s discuss the definition of marketing automation and understand the different advantages of it. 3) Automate Your Marketing Activity. billion in 2019 to $6.4